The Promise – Exploring how social and mobile media is empowering people and brands to create social and environmental change. A 1-Day Conference that was held on the 10th of June 2012 in NYC, focused on the use of social and mobile media and featured an unprecedented number of companies presenting original social responsibility commitments called – “promises”.
Cuie&Co. worked along side the Crowdcentric team to create a corporate identity design that was inspired by The Promise of Pepsico as PepsiCo was a main sponsor to the event. We also worked on various print materials for the conference as well as web banners and the creation of the website which pulled in live data via Twitter on conference day.
The brief for the logo design was to tie in with The Promise of Pepsico’s initial branding in some way.
Tweets with #promise ‘s made by various people & companies attending the conference as well as online were pulled in as live data and showcased on a big screen during the day.
Various print materials that were created for the conference from large format posters to an informative brochure.
Various web banners to promote the conference.
Conference day – printed banners & live tweets feeding in on a big screen bottom right.
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